It’s Christmas all over the city. There is elaborate Christmas light display thanks to the skills and services of Christmas decor NJ. As I sit in the nearest food court, the speaker is playing Silent Night that reminded me of one commercial that I will never forget.
The Christmas ad of Sainsbury touched something in me and perhaps to many of our generations today.
The Sainsbury Christmas Ad of 2014
In the middle of World War I, where many lives of the innocent are lost, soldiers from the Axis and Allied parties fighting for reign and power over the other, a magical moment happened on Christmas eve of December 1914.
It all started with a song, one song sang in two languages at the same time, the German and the British language. As the song, Silent Night, took over the temporary silence of war, a temporary truce happened magically. Soldiers put down their guns and shook hands. They made friends and played football. It was a moment of love and sharing that took over that one magical night.
Based on Real Events
The Sainsbury ad based this touching commercial on a true story that happened more than a century ago. Andrew Hamilton, grandson of the Captain Robert Hamilton during the World War I, spoke about his grandfather’s diary which described the events of that magical evening on Christmas eve of December 1914.
The diary described how the Germans put their guns down. How the British soldiers took courage to get out of their trenches fearing that there could be gunshots any time soon. But a miracle happened, the soldiers of both sides met and exchanged greetings and gifts.
The Making of Sainsbury’s Christmas 1914
Mark Given, the head of Brand Communications of Sainbury’s speaks about the making of the short touching commercial, 1914.
The idea behind the ad is Christmas is for sharing. Everyone who shared in the production of the ad felt a deep connection, a passion that kept each everyone pouring in their very best work into the project.
The success of the project is not in the sales that Sainsbury made but in the lives that the commercial has reached. It is the realization that somehow in the distant past, amidst the guns and cruelty, there was a miracle that happened on one magical night. And it all started with one single Christmas song.